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What's next for Hard Seltzer?

Popular drink this summer continues to grow
Posted at 7:51 AM, Oct 22, 2019
and last updated 2019-10-22 08:51:18-04

Have you joined the "Hard seltzer" craze?

It's so popular, it suffered a nationwide shortage this summer.

A new study from Nielsen found that hard seltzer sales in the past year surpassed $1 billion.

Three brands make up 90% of sales, with "White Claw" leading the way.

But now, as we head into winter, many thought the summer drink wouldn't sell as well.

But that doesn't seem to be the case.

"Like two cases they're gone in a matter four days five day if that. So, there's usually a two maybe three day were we are out and we have to deal with customers being upset."

A Denver beer company even switched over to hard seltzer and they believe this summer drink can survive well past winter.

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