Black Optical is working hard to help customers see a better version of themselves -- pandemic or not.
Gary Black founded the store 13 years ago and has been providing prescription glasses, non prescription glasses and sunglasses ever since.
All of the frames in the store are hand made by independent artists.
"Gary Black has always had an eye for talent. So, he will buy into great artist before they even become big name brands," said Barbie Burch, an optician and stylist at Black Optical. "We create a great loyalty with are artist and our clients."
Each handmade pair of frames is cleaned and sized for the perfect fit.
"We check the frames as we get them in to make sure it's what our clients want every time," Burch said.
Employees like Burch say even in hard times, helping customers see themselves positively in more than one way is their true passion.
“I’ve worn glasses since I was 8 years old. So, it was always a struggle years ago when trying to find something I really really enjoyed," Burch said. "Once I can get them into a pair of glasses that they love and a lenses that they love it just makes me feel really good and like I have done my job."
As the community continues to practice social distancing due to COVID-19, Black Optical is changing some ways they do business.
"Sales have been tough, but we are staying positive and getting innovative with how we can still offer the best to our clients," Burch said.
Now, the store is offering virtual appointments.
"We hadn’t done virtual appointments before we’ve just started doing that," Burch said. "We can also fit and make adjustments to their frames after we deliver them."
Clients take a picture of their face with the frames on and a computer program helps the opticians find the numerical adjustment that needs to be made for the best fit.
"If clients don't feel comfortable coming in, they just stay in their car and I’ll go out get their frames, adjust them, bring them back out, see how they fit," Burch said. "It's a lot of fun actually.”
To help the community going through this tough time, Black Optical is offering curbside frame readjusting and fixing whether you bought glasses from them or not.
“The community has always been there for us. So, we want to be there for the community during the tough times," Burch said.
To browse their frames or set up a consultation, click here.
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