BARTLESVILLE, Okla. -- A Bartlesville man accidentally burned down his home after attempting a protest of Nike after the brand's recent ad featuring Colin Kaepernick, USA Today reported.
The USA Today reported that Jason Helms, 26, placed a pair of Nike sneakers in his garage and soaked them with Kerosene.
The man lit the sneakers on fire, while filming with his iPhone, but the fire quickly spread to the garage walls and ceiling.
Firefighters were unable to save the man's home, and police arrested him.
People across the country have been protesting Nike, after the brand's new "Just Do It" ad campaign featured free agent quarterback Kaepernick as the face, and reads, "Believe in something. Even if it means sacrificing everything."
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