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Holiday sales in 2018 break records

Posted at 9:42 PM, Jan 02, 2019
and last updated 2019-01-02 23:22:26-05

TULSA -- 2018 was a record-breaking year for holiday sales.

According to the Mastercard Spendingpulse report, sales were up five percent at retail stores, compared to last year, and online sales were up 19 percent.

However, it was also a year we saw big chains, like Sears, file for bankruptcy, and Toys 'R' Us close all stores.

One Tulsa business says they thrive with in-store sales, compared to many businesses who are depending on online sales to stay afloat.

"Definitely majority in person, walk-ins, and of course we prefer that it’s a lot more personable. That’s what listening to vinyl is all about, just being present and sharing what you’re listening to at the moment," said Bailey Conover, with Spinster Records.

Experts say the key to survival is finding creative ways to sell in these transitional retail landscapes.

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