It's one of the biggest components to Facebook.
The reason some people post a lot and keep coming back could be changing.
According to Tech Crunch, Facebook is considering running a test to hide the number of likes on posts and pictures.
Instagram is already testing the feature.
So far, the response is more positive than negative.
They're realizing it's not sustainable to care about the quantative value of what they're putting out there, but rather to get them online connecting with those that they love and the relationships that they have that are close.
Instagram started testing the new hidden likes in Canada.
Over the summer it expanded to six more countries. However, it's not in the U.S. yet.
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