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Eskimo Joe's announces they are keeping name, logo

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Posted at 10:47 AM, Aug 03, 2020
and last updated 2020-08-03 11:47:56-04

STILLWATER — Eskimo Joe's announced they are keeping their name and logo.

The announcement came after a debate over whether the Stillwater icon's logo and name were 'racially insensitive.'

Towards the end of July 2020, two online petitions are circulating about Stillwater restaurants Eskimo Joe's and Mexico Joe's.

READ MORE: Eskimo Joe's debate: Petition created to rebrand restaurant, other to leave it alone

One petition urged Eskimo Joe's to re-brand their 'racially insensitive' name and mascot. The petition on Change.org demanding the rebranding of the restaurant said, "the term 'Eskimo' is racial slur."

The other petition asked people to leave Eskimo Joe's alone and keep the tradition alive.

Officials with Eskimo Joe's posted on Facebook they will not be rebranding at this time, saying they received over 30,000 comments from their customers and the public.

Of those 30,000 comments, officials said over 90 percent encouraged the restaurant owner to keep the branding they've had for the past 45 years.

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