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Clothing rental trend going mainstream

Reduces clothing waste & saves money
Posted at 9:28 AM, Dec 05, 2019
and last updated 2019-12-05 10:28:54-05

Save money, and save the planet, sounds like a win-win, right?

Clothing rentals is a trend that's going mainstream.

Bethany Sharp likes to help other moms feel beautiful.

"Every woman knows you get this new outfit and you feel amazing and you get the compliments," Sharp says.

And the likes, it's all about the Instagram post and standing out on social media.

Sharp says, "People want the look for less, we are posting all our photos, we can't be seen in the same designer dress twice."

She understands most women can't afford to buy luxury clothing, so she rents it to them.

Sharp says, "Why not rent? You get designer dress for fraction of the cost."

And renting is a new way to stop the textile trash.

"So much waste now because clothing just overtaking the world of people wearing it once or twice," Sharp says.

Brianna Beaty loves couture clothes and thinks renting is a trend that's here to stay.

"I hope that we as humans realize we share the earth, we can share fashions," Sharp says.

Brianna is a regular renter.

She says renting once helps the earth, but also makes a busy mom's life much easier.

"Sometimes it's a time crunch, I don't have time to find something get it altered and bring it back," Sharp says. "It's been surprising to see how women are flocking to this idea."

A way to dress up, save money and reduce waste, it may soon be a model for future fashionistas.

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