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Businesses work to keep up with holiday shopping rush

Posted at 12:25 PM, Nov 26, 2018
and last updated 2018-11-26 13:56:11-05

TULSA -- Cyber Monday shoppers are flooding the internet and businesses are working to keep up with demand.

Orders placed with Rustic Cuff are being filled in their Tulsa offices.

"We have some dedicated customers as far north as Alaska and definitely on both coasts," Rustic Cuff's Chief Operating Officer Matt Griffin said about their Cyber Monday shoppers.

Their sales will add up to a miniscule amount of the $7 billion customers who are expected to spend online.

On America's busiest online shopping day of the year, Rustic Cuff is feeling the extra clicks they are getting on their website.

"It’s definitely an up tick, very very much so from a volume standpoint, but we prepare for it because for us it is like getting ready of the Super Bowl," Griffin said.

Griffin said they try to prepare for what they think demand will be and try to keep up with it.

Between Cyber Monday, Small Business Saturday and Black Friday shopping on Thursday and Friday, both online and in store, it is a whirlwind of trying to keep the shelves stocked and shipping out the orders as fast as possible.

"It’s one big blended weekend," Griffin said. "We started late Thursday night and we will be trying to process as many orders as we can. We started shipping over the weekend from our Black Friday." 

Griffin said they try to ship within 24 to 48 hours of receiving the order.

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