Big hype for the online and indie theater release of "The Interivew" hasn't yet been met with glowing reviews, but statistics show the film is a hit with users of file-sharing bit torrents.
One monitor of torrent traffic, TorrentFreak.com, says the Seth Rogen and James Franco comedy was downloaded more than 200,000 times in the first 10 hours and had reached 750,000 downloads in 20 hours.
Variety magazine cites "piracy-tracking firm Excipio" in reporting even higher numbers. They say that more than 904,000 clients worldwide had downloaded the film as of Thursday afternoon -- 72 percent of whom were outside of the United States.
The Sony Pictures Entertainment film is premised on a plot to assassinate North Korean leader Kim Jong-un. It was originally slated for a theatrical release on Christmas Day, but the plans were changed after hackers broke into Sony's systems, leaked information and then threatened theaters that would show the film.
But several days after pulling the film from the planned release, the studio decided to allow it to be shown in a few hundred indie theaters and purchased or rented online through several streaming services.