Facebook tweaks privacy rules ahead of IPO

Facebook unveiled changes to its terms-of-use document on Friday, tweaking earlier drafts in an apparent effort to ease users' concerns about privacy and how their information is used.

The proposed changes to the networking giant's Statement of Rights and Responsibilities come after the plan was opened up for user comments last month, and just weeks before Facebook is expected to go public in a stock offering some expect could value the company at $100 billion.

The announcement begins by stating that there will be no change to the way Facebook collects and shares data.

"Some of our users and a number of journalists mistook the proposed update to our SRR for changes to the way we collect or use data," Facebook said in a post on the site. "Our Data Use Policy (which used to be called our privacy policy) governs how we collect and use data. We are not proposing any updates to that document at this time."

Little has slowed Facebook's ascent to the top of the social-media world. What began as a dorm-room project for Mark Zuckerberg and his Harvard classmates grew into a phenomenon that has amassed more than 800 million active users.

But if Facebook has had an Achilles heel, it's been concerns about how user data is used.

Because it's a free service, Facebook depends on targeted advertising and a cut of the micro-payments users make in games and other apps running on the site. Users' activity on the site is used to paint a picture of them, and shared by Facebook to help those advertisers pick their targets.

Web-privacy advocates, including some government officials in the United States and elsewhere, have repeatedly expressed unease with the sheer amount of data Facebook possesses about its users and how that data may be used.

It's obvious that the company wants to tamp down user concerns about that in advance of its arrival on Wall Street. In its filing to the U.S. Securities and Exchange Commission, the word "privacy" was used 35 times.

In a set of bulleted posts Friday, Facebook outlined the tweaks it has made.

-- In a change first noted last month, the document now uses the term "Data Use Policy" instead of "Privacy Policy." Facebook says this reflects a change that was made last year because they "believe the name is more descriptive of the information the document provides."

-- Language that said "you or other that can see your content and information" was removed for a different definition of how and when apps can access data about your friends. It adds links to more information and how users can control that.

-- Facebook also clarified language saying that people should not "tag users if you know they do not wish to be tagged" in photos. That passage doesn't change how tagging works, but is merely meant to be a guideline, the company said.

-- The changes remove a line saying that Facebook reserves the right to deny or limit access to users outside the United States. The site says that line was unclear and meant to reflect places where services are legally unavailable, or places where Facebook is banned.

Facebook users can comment on the latest round of proposed changes until April 27.

 

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