In the spot Kmart is offering 'Big gas savings.'
Kmart is at it again.
In April one of its commercials went viral for a turn of phrase.
Describing the ease of shipping a product to customers for free, the commercial's actors used clever wordplay and continued to repeat the line "ship my pants."
Now the store is out with another ad sure to create controversy. The Today Show even played the clip.
In the spot Kmart is offering 'Big gas savings.' However, when said quickly, it sounds like something else.
Is it funny or offensive?
Watch for yourself.
Mobile users: http://youtu.be/m1yir-p68xM