LAS VEGAS (WXYZ) - Ford unveiled its all-electric version of the Focus during CEO
Alan Mulally's keynote address at the Consumer Electronics Show
Ford says it will launch the Focus Electric in late 2011. The
automaker says it offers a mile-per-gallon equivalent better than
the Chevrolet Volt.
The all-electric Focus is capable of fully recharging in three
to four hours. All it requires is the available wall-mounted
240-volt charge station.
“Focus Electric is the flagship of our new family of
electrified vehicles, showcasing our commitment to offer consumers
choice when it comes to fuel-efficient or fuel-free
vehicles,” said Derrick Kuzak, Ford group vice president for
Global Product Development. “Its advanced powertrain will
deliver significant energy efficiency advantages and zero CO2
emissions without compromising driving enjoyment. And its suite of
smart driver information technologies will transform the way
customers think about energy usage and their transportation
The Focus Electric is powered by an advanced lithium-ion battery
system engineered by Ford in cooperation with supplier LG Chem.
The company began ramping up the excitement for the CES reveal
by releasing a series of teaser pictures on their Ford Electric
Vehicles Facebook page.
The first pictures, showed a fuel cap with an blue neon ring
around it and have a very TRON like feel to them.
The new Focus is Ford's first all electric car. It is designed
to compete with the Chevy Volt and the Nissan Leaf. However, unlike
those cars, Ford is using an existing model in an attempt to save
The vehicle will be produced at the Michigan Assembly Plant in
Wayne, which recently underwent a $550 million renovation. It is
expected to be to showrooms by the end of the year. However, it
will only be available in select markets at first. Those markets
include Detroit, Atlanta, Austin, Houston, Texas, Boston, Chicago,
Denver, Los Angeles, San Francisco, San Diego, New York, Orlando,
Phoenix, Tucson, Portland, Ore., Raleigh Durham, N.C., Seattle,
Washington D.C., and Richmond Va.
Ford also unveiled its new MyFord Mobile App at CES. The app is
designed to work with your smartphone to provide you with the
status of your car. In the case of the electric version of the
Focus, it will let you know how much of a charge the car has, and
when it is ready to go.
Ford's appearance at CES comes as the company is in final
preparations for the North American International Auto Show, which
will kick off with media previews on Monday, January 10.