Burger King announces plan to compete with McDonald's dollar menu, to sell $1 'French Fry Burger'
6:43 AM, Aug 28, 2013
Burger King says it will start offering a "French Fry Burger" for a buck, as it looks to fend off McDonald's aggressive push for its Dollar Menu.
Miami-based Burger King says the burger will be available Sept. 1 through the fall, as it looks to drum up sales and customer interest with cheap new concoctions.
The burger, which clocks in at 360 calories and 19 grams of fat, is a relatively novel offering but doesn't require any extra investment from Burger King; it's basically a standard beef patty topped with four of the chain's french fries.
The offering comes as fast-food chains jump through hoops to get customers through their doors, in large part by heavily promoting their cheapest eats.