Small businesses prepare for holiday shopping season

TULSA - The big retail outlets aren't the only ones preparing for the busy holiday shopping season.

Small businesses typically see their sales spike on Black Friday along with everyone else.

But this year, more small retailers are focused on Small Business Saturday.

Small Business Saturday was created by American Express in 2010 to encourage more people to support small businesses.

"I think what it does is make people aware of which businesses are independently owned and which are not," said Jan Stevens, owner of the Snow Goose in Utica Square.

Small Business Saturday has already proven successful for many small retailers like the Lolly Garden, which is also located in Utica Square.

"I have a network of stores that I email and Facebook from different parts of the country and it has really done well for them as well," said Amanda Graddy of the Lolly Garden.

American Express will give its customer a $25 statement credit if they enroll their cards and spend at least $25 at a small business during Small Business Saturday.

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