Kristen Bell hits Target in product-placement film
Kristen Bell.
Photographer: Getty Images
Posted: 09/28/2012
LOS ANGELES (AP) -- Talk about product placement: Target is releasing an episodic series of short films starring Kristen Bell and Nia Long and everything on screen is for sale.
The company unveiled the three episodes of "Falling for You" Thursday at a private event at the SLS Hotel in Los Angeles.
Bell plays an advertising exec and Long is her boss in "Falling for You." Zachary Abel plays Bell's rival -- and potential love interest -- in the series, wherein online viewers can click on any item on screen and add it to their shopping cart.
The episodes will begin airing Oct. 2 and the products featured will be available until Nov. 1.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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